McAllen Holiday Parade, presented by La Plaza Mall, to feature Dále Gas! Dallas Cowboys Super Fan Promotion, thanks to Bert Ogden & Fiesta Dealerships

by Office of Communications | Nov 22, 2016

McAllen Holiday Parade Promotion

As excitement for the award-winning, 2016 McAllen Holiday Parade, presented by La Plaza Mall builds, sponsors are stepping up with promotions and opportunities for consumers to be a part of the event like never before.  In fact, Bert Ogden & Fiesta Dealerships, the Premier Automotive Group of the McAllen Holiday Parade, have announced a one-of-a-kind promotions for super fans of the Dallas Cowboys to win not only a chance to meet several of the players who will be in attendance at the McAllen Holiday Parade, but also, to win tickets to a home game. 

Entitled “Dále Gas with the Cowboys,” the McAllen Holiday Parade and Bert Ogden & Fiesta Dealerships are looking for the best Dallas Cowboys-themed vehicle to be on display at the Christmas in the Park on Saturday, December 3, 2016.  Fans will vote on their favorite vehicle.  The winning vehicle will win two tickets and hotel accommodations to an upcoming home game in Dallas, as well as the opportunity to meet with Dallas Cowboys player Ezekiel Elliott, who is serving as this year’s Grand Marshal, along with teammates Cole Beasley and Darius Jackson.  One lucky fan who votes for their favorite vehicle will also get a chance to win parade tickets and attend the VIP Meet & Greet session.

Owners of these special vehicles must be registered for the contest by 4 PM, Wednesday, November 30, 2016.  Contact anyone of your local Bert Ogden or Fiesta dealerships for more information.  Register with Chris Michaels with the City of McAllen Convention Center at (956) 681-3806 or

Lacks Furniture Store is also inviting consumers to register for the Best Seat in the House contest, to watch the McAllen Holiday Parade from the comfort of some very special Dallas Cowboys-themed recliners – at the stadium.  A family of four will get the most comfortable and upfront seats to watch the floats, balloons and bands go by while they, and others will win a chance for a special VIP Meet & Greet with the trio.  Register for a chance to win today at any Rio Grande Valley Lacks store. 

One lucky family will also get the chance of a lifetime to appear in the McAllen Holiday Parade by riding on none other than Santa’s float.  Presenting sponsor La Plaza Mall will choose one lucky family for this special prize, along with a shopping spree and photos with Santa.  For more details and information, stop by Santa’s Village in the J.C. Penney Courtyard at La Plaza Mall.

For everyone else who loves to see the stars under the stars at the McAllen Holiday Parade, they will not be disappointed.  Joining the Cowboys this year will be:

·         Carlos Ponce:             International actor, singer-songwriter

·         Jessica Carillo:           Telemundo entertainment correspondent, “Don Francisco Te Invita”

·         Marjorie de Sousa:    Televisa telenovela star

·         Raul Brindis:              Univision radio and TV personality

·         Cody Veith:               Actor, “Walk the Prank” (Disney)

·         Peppa Pig:                  Children’s animated character, Nick Jr.

However, the McAllen Holiday Parade isn’t the only one who will feature celebrities.  On Friday, December 2, 2016, R Communications is proud to bring Tejano-Regional music sensation Los Palominos to the stage for everyone’s musical enjoyment.

The McAllen Holiday Parade will be held on Saturday, December 3, 2016 and is the largest illuminated holiday and helium balloon parade in Texas. The parade features 50 vibrant lighted floats, 30 larger-than-life inflatable character balloons, 15 bands and a celebrity filled line-up and this year, featuring the musical theme of Entertainment on Parade. The one and a half mile long parade route begins at 6:00 p.m., starting from McAllen Veterans Memorial Stadium, 2001 North Bicentennial Boulevard, where reserved seating is available and heads south on Bicentennial Boulevard to Business U.S. Business 83, where free seating is available along the route on a first come, first serve basis.  

Stadium seating tickets are also available for purchase at the McAllen Convention Center or visit your local Rio Grande Valley H-E-B store for a special promotion to get a free VIP reserved seat at the Stadium.  A free Park & Ride Polar Express Shuttle will be offered by Metro McAllen at South Texas College so everyone can avoid the hassle of finding parking.  Event organizers are also looking for volunteers for the parade in various capacities.

The Texas Fightin’ Aggie Band from Texas A&M University is the step-off band for the parade and will kick-off festivities in the stadium with a performance right at 5 PM.  Children’s dance and choir groups and the culturally popular Hispanic holiday tradition of La Posada, which reenacts Joseph & Mary’s search for lodging will follow, all leading up to the start of the parade.

For more information on the parade and related activities, visit

The McAllen Holiday Parade is presented by La Plaza Mall.  Additional sponsors include Kraft; H-E-B; Bert Ogden & Fiesta Dealerships; and Pharr Family Pharmacies.  Other sponsors include L&F Distributors-Budweiser; City of McAllen Bridge Department; McAllen Public Utility; Pepsico; IDEA Public Schools; Dairy Queen; Peña Eye Clinic; Lacks; Linebarger, Goggan, Blair & Sampson, LLP;  McAllen Chamber of Commerce; McAllen Economic Development  Corporation/Reynosa McAllen Maquila Association; McAllen International Airport;  Navy Army Community Credit Union; Sprint; IBC Bank;  McAllen ISD; BBVA Compass; ERO Architects; Metro Connect; ; Spaw Glass;  Stripes; City of McAllen Public Works-Recycling;  Carollo Engineers; Palenque Grill; Tres Lagos; AEP Texas; AT&T; Halff Associates, Inc.; Inter-National Bank; Raba Kistner Consultants, Inc.; Melden & Hunt, Inc.; B2Z Engineers; S&B Engineers; KNVO-Ch. 48 Univision; KGBT-Ch. 4, CBS; KRGV-Ch. 5, ABC; KTLM-Ch. 40, Telemundo; Univision Radio KGBT 98.5; R Communications; iHeartRadio Wild 104 FM; The Monitor; El Periódico, U.S.A.; Advance News Journal; Revista Expresión; and Lamar Outdoor Advertising. 

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