City of McAllen News

McAllen Holiday Parade, presented by H-E-B, Extends Shoebox Parade Entry Deadline

by Office of Communications | Oct 31, 2023

Grand prize winner will see design in next year’s parade!

Organizers have extended the deadline to submit an entry for the McAllen Holiday Shoebox Parade! The deadline to enter is Monday, November 20, 2023 by 5:00 p.m. at McAllen City Hall, Office of Communications. The winning entries will be premiered in a televised production in stadium, on MCN and on all streaming platforms on Saturday, December 2, right before the McAllen Holiday Parade steps off.

Open to children, adults, families, schools, non-profits and civic organizations from throughout the entire Rio Grande Valley and beyond, all creativity and imaginations are invited to build a parade float entry – on a shoebox.  The grand prize for the winning entry will be seeing the float design made into a life-size float for next year’s presentation of the parade. 

MHP tickets and swag and a $50 VISA gift card are 2nd and 3rd place prizes. Businesses may enter, as well, but they are not eligible for the grand-prize, only tickets and a $100 VISA gift card. 

Please visit for complete rules and entry guidelines.  For questions or more information, please contact Sam Diaz at the McAllen Office of Communications at (956) 681-1206 or via email at

The McAllen Holiday Parade is presented by H-E-B and powered by Bert Ogden Auto Group and proudly sponsored by McAllen International Airport, South Padre Island CVB and Reliant. Other sponsors for the 2023 presentation of the McAllen Holiday Parade include Budweiser-L&F Distributors, McAllen International Bridge System; McAllen Public Utility; Metro McAllen; South Texas Vo-Tech; University of Texas-RGV;  Matt’s Building Materials; PepsiCo.; Valley Aids Council; South Texas College; McDonald’s; Driscoll Children’s Hospital; Chick-fil-A Rio Grande Valley; American Electric Power Foundation; McAllen Public Works; IBC; Lacks; McAllen Chamber of Commerce; Hermes; Peña Eye Institute;  McAllen I.S.D.; Linebarger Attorneys at Law; General Mills; PNC Bank; O’Reilly Auto  Parts; McAllen Economic Development Corp.; Doña Lula; Tres Lagos Master Planned Community; Pollux Castor Creative; Explore McAllen; KSA Engineers; Cigna; Plains Capital Bank; Taco Palenque; Halff Associates; B2Z Engineering; Raba Kistner Consultants, Inc.

# # #

2023 McAllen Holiday Shoebox Parade Deadline EXTENDED social media 1
© City of McAllen. All rights reserved.