Page 305 - APPROVED ANNUAL BUDGET BOOK FY 21-22

Adopted Budget 2022 City of McAllen, Texas

Convention Center Fund

Administration
https://www�mcallen�net/departments/convention

Mission Statement: DEPARTMENT SUMMARY
“ Committed to generate Actual Adj. Budget Estimated Budget
a positive economic 19-20 20-21 20-21 21-22
impact to our city Expenditure Detail:
through outstanding Personnel Services
customer service, Salaries and Wages $ 1,622,880 $ 2,101,063 $ 1,541,975 $ 2,226,791
effective management Employee Benefits 610,309 628,710 471,698 680,057
practices, investment Supplies 57,735 99,000 167,843 99,000
in our facilities, and Other Services and Charges 2,437,532 2,898,601 2,318,432 2,639,750
actively engage in the Maintenance 321,453 299,582 302,688 349,582
sales and marketing of
McAllen as the premier Operations Subtotal 5,049,905 6,026,956 4,802,637 5,995,180
meetings and events Capital Outlay 133,237 - - 206,870
destination in South Operations & Capital Outlay Total 5,183,142 6,026,956 4,802,637 6,202,050
Texas�” Non Departmental
Insurance 36,991 30,712 30,712 32,820
Contingency - (11,912) - 121,332
Total Expenditures $ 5,220,133 $ 6,045,756 $ 4,833,349 $ 6,356,202

PERSONNEL
Exempt 9 12 9 12
Non-Exempt 29 36 25 38
Part-Time 11 22 10 37
Total Positions Authorized 49 70 44 87

RESOURCES
Related Revenue Generated $ 3,590,594 $ 5,147,925 $ 5,028,487 $ 4,369,305

Contact Us: MAJOR FY 21-22 GOALS
Yajaira Flores, 1�) To recover quickly from lost business and build momentum to continue to be the entertainment capital of
Director South Texas �
700 Convention Center 2.) To position the City of McAllen as a destination city through quality of life programming by redefining events
Blvd� McAllen, TX 78501 and festivals post COVID-19�
(956) 681-3800 3.) To launch a brand that will redefine our brand essence that can be used for both the community and the
tourism sector�
4.) Improve operational efficiency by implementing key performance indicators for lean management.
5�) Destination Events: Continue to enhance and improve Fiesta de Palmas� (1�1�3)
6.) Expand offerings of “first to market” entertainment @ McAllen Performing Arts Center. (1.1.4)
7�) Expand entertainment events which attract attendees from both South Texas and Northern Mexico� (2�1�5)
8�) Continually improve Convention Center� (6�1�3)

Description: PERFORMANCE MEASURES
The McAllen Convention Actual Goal Estimated Goal
Center is a multi-purpose FY 19-20 FY 20-21 FY 20-21 FY 21-22
convention center owned by Inputs:
the City of McAllen and was Number of full time employees 38 48 34 50
developed with the primary
objective of booking events Total Appropriations $ 5,220,133 $ 6,045,756 $ 4,833,349 $ 6,356,202
and activities that generate Exhibit Hall Space available 60,000 sqft 60,000 sqft 60,000 sqft 60,000 sqft
significant economic benefits Ballroom Space available 10,000 sqft 10,000 sqft 10,000 sqft 10,000 sqft
to the community� Outputs:
In addition, the center was Convention Center Events 160 350 50 350
developed with a secondary
objective to serve as a center Exhibit Hall Bookings 374 300 574 400
for entertainment and events Ballroom Bookings 642 500 1,108 208
that promote commerce Meeting Room Bookings 847 1,500 435 936
and activities that generally Total Number of Bookings 159 2,200 2,314 1,894
enhance the quality of life of Effectiveness Measures:
the City�
Total Resources $ 3,590,595 $ 2,939,030 $ 7,973,526 $ 5,804,090
Banquet Event Order Net Revenue $ 69,848 $ 457,000 $ 52,918 $ 300,000
Attendance 202,881 500,000 333,000 450,000
Exhibit Hall Occupancy 51% 55% 75% 45%
Ballroom Occupancy 10% 33% 75% 30%
Meeting Room Occupancy 32% 45% 18% 40%
Total Occupancy 43% 52% 63% 43%

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