Page 43 - APPROVED ANNUAL BUDGET BOOK FY 21-22

Adopted Budget 2022 City of McAllen, Texas

Strategic Business Plan

Goal 3: Continue to grow stable property tax revenue; strengthen the local economy in order to grow
the “tax base” to support increased city services long-term. (continued)
Department / Total Estimated Budget
No. Objective Time- line Status - Rationale
Agency Project Cost FY 20-21 FY 21-22
Strategy 3.4: Promote tourism to the area.
Funding includes Convention
CVB - Chamber % of HOT incentives, tourism marketing,
3�4�1 Fund CVB to promote tourism Ongoing $722,261 $717,393
of Commerce tax bonds with Mexican shoppers
and tourists�
Maintenance, addition, and
replacement of landscaping
3�4�2 Horticulture Improvements Parks Ongoing Ongoing $75,000 $110,000 and horticulture for parks
and city buildings as well as
medians�
Trends indicate a diminishing
3�4�3 Increase Winter Texan loyalty City Manager Ongoing Program Program Program market but still an important
to McAllen
market to the greater region�
Promotion of McAllen as
Increase marketing of the destination of the region
3�4�4 CVB Ongoing Ongoing $200,000 $200,000
McAllen (Marketing includes south
Texas and northern Mexico�
Enhance connectivity for
our passengers, as well as
3�4�5 Air Service Incentives Airport 2021-23 $403,874 $84,098 $319,776 link our community to a key
destination for tourism and
business�
Up to Chamber major tourism
3�4�6 MXLAN Event Chamber Ongoing Varies $0 event featuring artists and
$125,000 musicians from Mexico�
Bridge, Bridge The current canopy is in need
3�4�7 Canopy Improvements Board, City 2021-22 $374,005 $107,995 $266,010 of maintenance to provide the
visual attractiveness to the
Commission facility�
Bridge, Bridge This fence provides the proper
3�4�8 Fence Restoration Project Board, City 2021-22 $170,000 $0 $170,000 visual attractiveness as well
Commission as safety of the port�
The pedestrian expansion will
Bridge, Bridge provide additional pedestrian
3�4�9 Northbound Pedestrian Board, City 2021-22 $804,000 $14,000 $790,000 lanes for processing
Expansion�
Commission additional people through the
port of entry�
Bridge, Bridge
3�4�10 Restrooms Additions� Board, City 2021-22 $498,500 $0 $498,500 Improvements to Hidalgo
Bridge Restrooms�
Commission
Anzalduas The installation of the toll
3�4�11 Additional Northbound Toll Bridge, Bridge 2021-22 $234,000 $0 $234,000 booth will provide for an
additional lane of traffic to
Booth�
Board, City
Commission process passenger traffic.
Anzalduas The northbound commercial
3�4�12 Northbound Commercial Bridge, Bridge 2021-22 $280,000 $100,000 $180,000 lanes will provide for
Board, City
Lanes�
Commission processing of vehicles�

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