McAllen brings home the gold for parade

by Public Information Office | Sep 28, 2015



McAllen- The International Festivals & Events Association (IFEA) paid tribute to the McAllen Holiday Parade presented by La Plaza Mall on September 21, 2015 during the 20th anniversary of the IFEA/Haas & Wilkerson Pinnacle Awards Ceremony held in Tucson, AZ.  The City of McAllen took home the gold for Best New Event in the world for the McAllen Holiday Parade presented by La Plaza Mall.

“Receiving the Gold from IFEA, a world class organization, speaks volumes of the McAllen Holiday Parade. It validates the effort of not only all the people who worked so diligently to bring this event to life but also the people who witnessed history in the making, either by attending or viewing it live on TV,” said Commissioner Hilda Escochea Salinas.  “This award belongs to all of us, the community. So congratulations to all!"

The City also took home awards in the following categories at the IFEA world conference:


Gold- Best promotional poster-Sunset Live Outdoor Concert Series

Silver- Best TV promotion

Silver-Best Full Length TV Program (local)

Bronze -Best Event Website


“The IFEA awards exemplify MCN's continued exceptional work. Our MCN staff has outdone themselves once again,” added Escochea Salinas.


The professional competition draws entries from among the world’s top festivals and events.  Winning entries came from organizations as diverse as the 500 Festival, Indianapolis, IN; the Des Moines Arts Festival, Des Moines, IA; the National Archives, Washington, DC; the Pasadena Tournament of Roses, Pasadena, CA; the Skagit Valley Tulip Festival, Mount Vernon, WA; SunFest, West Palm Beach, FL and the Edmonton Heritage Festival in Edmonton, AB, Canada.


Awards were handed out in 68 different categories in total including Best TV Promotion; Social Media Site; Commemorative Poster; Overall Sponsorship Program; Green Program; Educational Program, Children’s Programming; Media Relations Campaign and Overall Merchandising Program.