Page 105 - APPROVED ANNUAL BUDGET BOOK FY 21-22

Adopted Budget 2022 City of McAllen, Texas

General Fund
Office of Communication
https://www�mcallen�net/departments/media
Mission Statement: DEPARTMENT SUMMARY
The City of McAllen Office Actual Adj. Budget Estimated Budget
of Communication utilizes 19-20 20-21 20-21 21-22
a vast array of resources Expenditure Detail:
to disseminate public Personnel Services
information to McAllen Salaries and Wages $ 453,395 $ 537,369 $ 537,369 $ 529,978
residents and visitors in Employee Benefits 130,275 149,510 149,510 151,722
a timely, accurate and Supplies 8,691 9,950 9,950 9,950
efficient manner.
Other Services and Charges 72,945 118,681 112,181 114,200
Maintenance 14,502 14,401 14,401 39,901

Operations Subtotal 679,811 829,911 823,411 845,751
Capital Outlay - 20,820 5,000 5,000
Total Expenditures $ 679,811 $ 850,731 $ 828,411 $ 850,751

PERSONNEL
Exempt 4 5 5 5
Non-Exempt 6 4 4 4
Part-Time - - - -
Total Positions Authorized 10 9 9 9

Contact Us: MAJOR FY 21-22 GOALS
Xochitl Mora 1�) Increase output for City of McAllen in local, state, national and international news by 10%�
Director of Office of 2.) Change narrative of national coverage of McAllen to more accurately reflect reality of city environment.
Communication 3�) Increase coverage of McAllen Holiday Parade in local, state, national,, and international news by 10%�
1300 Houston Avenue 4�) Increase Spanish-language media relations in targeted markets�
McAllen, Texas 5�) Craft City of McAllen position in regards to national/federal issues�
(956)681-1200
6�) Continue increasing social media presence on Facebook to reach 100,000� Currently at 77,900�
7�) Utilize current and new forms of mass communication methods and tools: traditional, social, website, P�E�G�
channel, podcast, etc� to get message to the media and constituents�
8�) Increase partnerships with department to enhance publicity and awareness of programs and services�
9�) Continue enhancing City of McAllen’s reputation for quality programs, events and communication by
applying for awards in these categories that promote the City of McAllen and special events�
10�) Develop standard boiler plate for City of McALlen, departments and special events�
11�) Develop partnerships and outreach with counterparts in partner agencies�
12�) Staff, record, broadcast and attend 22 McAllen City Commission workshops and meetings and 22 McAllen
Public Utility meetings�
13�) Write, record and broadcast 22 McAllen Minutes, 12 McAllen News Update and 26 McAllen Now shows�
14.) Staff, record and broadcast special events, including Women’s History Month, 4th of July Parade, McAllen
Holiday Parade, town hall meetings, election coverage and other department of City of McAllen outreach
program or special events�
15�) Develop publicity campaigns for various City of McAllen initiatives�

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