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General Fund
Office of Communication

www.exploremcallen.com

Mission Department Summary
Statement: Actual Adj. Budget Estimated Budget
The City of McAllen Expenditure Detail: 18-19 19-20 19-20 20-21
Office of Personnel Services
Communication Salaries and Wages $ 452,857 $ 521,690 $ 521,690 $ 529,764
utilizes a vast array of Employee Benefits 122,287 134,841 134,841 147,987
resources to Supplies 5,803 - - 9,950
disseminate public Other Services and Charges 102,863 96,306 96,306 111,181
information to McAllen Maintenance 4,736 10,991 10,991 14,401
residents and visitors
in a timely, accurate
and efficient manner. Operations Subtotal 688,546 763,828 763,828 813,283
Capital Outlay - - - 20,820
Total Expenditures $ 688,546 $ 763,828 $ 763,828 $ 834,103
PERSONNEL
Exempt 4 5 4 5
Non-Exempt 4 4 4 4
Part-Time - - - -
Total Positions Authorized 8 9 8 9

Contact Us: MAJOR FY 20-21 GOALS
Xochitl Mora 1.) Increase output for City of McAllen in local, state, national and international news by 10%.
Director of Office of 2.) Change narrative of national coverage of McAllen to more accurately reflect real city.
Communication 3.) Increase coverage for McAllen Holiday Parade in local, state, national and international news by 10%.
1300 Houston Avenue 4.) Increase Spanish-language media relations in targeted markets.
McAllen, Texas 5.) Craft City of McAllen position in regards to national/federal issues.
(956)681-1200 6.) Continue increasing social media presence on Facebook to reach 65,000. Currently at 61,788 followers.
7.) Utilize all forms of mass communication: traditional, social, website and PEG channel to get
message to the media and constituents.
8.) Increase partnership with departments to enhance publicity and awareness of programs,
projects and services offered by City of McAllen to benefit the community.
9.) Continue enhancing City of McAllen's reputation for quality programs, events and communication by
applying for awards in these categories that continue to promote the City of and special events.
10.) Develop standard boiler plate for City of McAllen, departments and special events.
11.) Develop partnerships and outreach with counterparts in partner agencies.
12.) Increase production of studio shows, newscast and other videos.
13.) Develop publicity campaigns for various City of McAllen initiatives.

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